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      瑞幸咖啡好硬气,声称疫情对生意影响不大

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      Luckin Coffee Inc, which is being touted as a serious threat to Starbucks Corporation in China, discussed concerns surrounding the COVID-19 outbreak's effect on the coffee chain in a conference call with analysts.
      瑞幸咖啡现在在中国被视为星巴克的劲敌,他们在一次和分析人士进行的电话会议中讨论了对新冠肺炎爆发对该品牌影响的担忧。
      Luckin now expects first-quarter revenue to end at nearly half the current estimate of 2.2 billion yuan ($315.3 million) to 2.3 billion yuan.
      瑞幸咖啡预计第一季度收益能达到当前估计的22亿元(3.153亿美元)至23亿元的近一半。
      The extension of the Chinese New Year break into February following the coronavirus outbreak — and low volumes at the 500 stores that are open — are to be blamed for the expected shortfall, KeyBanc Capital Markets analyst Eric Gonazalez said in a recent note.
      KeyBanc Capital Markets公司的分析师Eric Gonazalez在近期的一份报告中说,受冠状病毒疫情影响,中国的春节假期延长至2月份,营业的500家店交易量也不多,所以收益与预期有差距。
      Luckin expressed confidence in customers coming back once the virus abates, the analyst said.
      分析人士说,瑞幸咖啡表示一旦疫情解除,他们对顾客回归充满信心。
      The coffee chain expects most employers in the virus-hit region to keep offices shut until the week of Feb. 24, he said.
      他说,这家咖啡连锁店要求疫情区的大部分店铺将恢复营业时间推迟至2月24日这一周。
      The non-affected areas will likely return to normalcy within one to two months, and those areas near the epicenter of the epidemic are likely to take up three to four months, Luckin said, according to KeyBanc.
      KeyBanc公司称瑞幸公司说未受影响地区可能会在一至两个月内恢复常态,疫情严重地区可能需要三至四个月的恢复期。
      The company's unmanned retail strategy is being rolled out at the right time, Gonzalez said.
      Gonzalez说,该公司将在合适时间推出无人售卖服务。
      The analyst said Luckin could enact a "Buy 10/Get 10" offer as customers return to work.
      该分析师说顾客复工以后瑞幸会推出“买10赠10”的优惠。
      Luckin reiterated its expectations for achieving breakeven in the third quarter with the help of its unmanned retail strategy, as well as its 2021 development goals for both traditional and unmanned retail, Gonzalez said.
      Gonzalez说,瑞幸重申了自己的预期,无人售卖服务有助于第三季度实现零亏损,同时还重申了2021年传统售卖方式和无人售卖的发展目标。
      The company expects no changes to its 2021 outlook, according to KeyBanc.
      KeyBanc公司说瑞幸预计2021年的前景不会有任何变化。
      KeyBanc, which is a market maker in the stock, has an Outperform rating and $56 price target for Luckin shares.
      KeyBanc公司是股票庄家,给予瑞幸股票“增持”评级和56美元的目标价。
      Luckin shares were slipping 1.99% to $37.98 at the time of publication.
      截止发稿时,瑞幸股价下滑了1.99%,降至37.98美元。

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      沙发
      | 2020-2-24 16:01 | 只看该作者
      本帖最后由 雪夜虫子 于 2020-2-24 16:05 编辑

      不喝咖啡,也就没喝过这家,但听过一些关于这家公司的东西。印象中,这家公司本来就是先走的线上销售,然后再走到线下的,而且线下门店一般面积都不大,鼓励顾客带走吃喝的。疫情发生,对于那些在店内消费的餐饮企业打击很大,但对于这种本来就主要靠(至少现阶段如此)线上销售的,影响可能真没那么大。要说影响大,也就是过年、没复工之前这段时间,写字楼没人上班,没人订外卖。可这些应该都在他们的预料之中,顶多是复工延后,出乎意料半个月。复工之后,应该就恢复起来了。

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      板凳
      | 2020-2-28 12:22 | 只看该作者
      不喝咖啡,难道中国的茶叶不香吗?

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